Author Archives: root

Panda (2011): Penalized thin, duplicate, or low-quality content. Penguin (2012): Targeted bad backlink practices and overly optimized anchor text. Hummingbird (2013): Introduced semantic search to better…

Keyword stuffing: Rankings determined by density rather than relevance. Meta tag manipulation: Meta keywords were exploited for ranking gains. Backlink farms: Quantity took precedence over…